Schin carnaval

Why Take Over Salvador’s Carnival? Por que sim!

We designed high-impact activations that put Schin at the center of the celebration, consistently reinforcing our tagline, "Porque Sim!" (loosely translated as "Just because"). Through a variety of creative executions, we brought this concept to life in dynamic and engaging ways:

• Schin water Sprayers to cool down the crowds following the iconic trio elétricos.

• Branded fans, signs, and playful props to keep the energy high.

• Walking Exclamation Marks, literally jumping into the party.

• Exclusive brand presence in VIP lounges, urban furniture at key city entry points, and immersive branding in Pelourinho.

• Kit Folião brought the party to residents so they could celebrate with ice-cold Schin from their balconies.

And, of course, plenty of Schin beer to keep the Carnival spirit alive.