HI!

Senior Art Director | Creative Strategy & Brand Activation

With over 20 years of experience in design and communication, I have built my career working at leading agencies, and shopper marketing consultancies, and spearheading creative direction for an in-house team at a major technology group. Currently, I serve as an Art Director at VML, where I work for SC Johnson’s shopper marketing campaigns and other agency clients, delivering impactful in-store materials, brand activations, and promotional campaigns.

Throughout my career, I’ve had the privilege of working across nearly every kind of business. In retail, I’ve led campaigns for shopping centers such as Center Norte, Frei Caneca, Internacional Guarulhos, and Pátio Itaquá, as well as major retailers like Besni, Carrefour, and Walmart. In the tech industry, I’ve worked with brands like Samsung, LG, and Oi Telecom. In food & beverage, I’ve developed creative for Mondelez, Pepsico, AMBEV, BRF, and JBS. Additionally, in the automotive sector, I contributed to the launch of the Chevrolet Meriva and designed films and exhibition stands for the São Paulo Auto Show, as well as international trade fairs like APAS and ABAV.

During the pandemic, I took on the role of Creative Director at Grupo Transire, overseeing the communication strategies for its eight companies. Working closely with the Marketing Board, I led the repositioning of TecToy, reinforcing its brand identity and market presence.

Another milestone in my career was leading the transformation of Nestlé’s in-store communication for the Infant Care segment. Partnering with Shoppermkt Group, I worked on packaging redesigns, tagline development, and strategic marketing materials for six key brands: Ninho Fases, Nestonutri, Papinhas, Neslac Supreme, Mucilon, and NAN.

Between 2016 and 2017, I served as Creative & Planning Director at Promovisão, leading Studio and Digital teams. During this time, I managed the communication strategy for Grupo D’Avó, overseeing its transition to digital. I was also responsible for the creative direction and production of the 2017 and 2018 editions of APAS, the world’s largest supermarket trade show, and redefined the format for ABAV EXPO. Additionally, I secured accounts with IBM (Events BU) and Natura, developing in-store marketing projects, events, and exhibition stands for brands such as Vult, P&G, Koleston, Risqué, and M. Dias Branco, both in Brazil and abroad.

At Bullet, I played a key role in serving and winning major accounts, including Oi Telecom, Shell Raízen, Brasil Kirin (Nova Schin), AMBEV, COMGÁS, and Petrobras (Liquigás). For these brands, I developed integrated campaigns, spanning promotions, BRAND activations, events, and nationwide in-store marketing materials.

Beyond hands-on experience, I continuously invest in expanding my skill set. I completed a UX Bootcamp at Tera, a Data-Driven Business course at Hyper Island, and advanced my knowledge in Data Science and Data Visualization. My LinkedIn profile showcases these and other qualifications that enhance my strategic and creative vision.

I thrive on challenges that demand creativity, innovation, and results. Let’s connect and explore new opportunities together!