Creating unique and tailored activations — this was our driving force.
Just as I did with Oi, Comgás, and Schin, during my time at Bullet, I was also responsible for managing the day-to-day operations of Shell. We had a dedicated team in place to execute promotions, brand activations, point-of-sale materials, and everything else needed to meet the client’s demands.
During this period, we ran initiatives such as the Ferrari Backpack Promotion, partnered with TAM Airlines to distribute flight tickets, raffled off cars and motorcycles, and launched V-Power, Shell’s premium fuel. This was in addition to all the custom materials created for each point of sale, including activations at both city and highway GAS stations, with a focus on truck drivers and members of the Shell Irmão Caminhoneiro Club.
These initiatives were part of the "Integrated Marketing Offer", a suite of tools provided by Raízen to gas station franchisees.
